One system that knows your business. Overnight it works on its own and has the improvement report ready by morning; during the day you approve at the gates and it ships the fixes to your site. Built on real accounts, now packaged as the AI OS Kit for E-commerce.
The expert stays. The grind moves into an operating system. I think most office work will soon happen inside an AI OS: you bring the judgment, the system does the repeatable work and knows your business. It runs on three things.
Your knowledge of your field is what makes the system good. The OS amplifies it; it never replaces it.
The work runs on a schedule: weekly checks, monthly optimization, quarterly strategy. Not when someone remembers.
The OS knows your goals, margins, and guardrails: what good looks like for your business, written down.
I’m testing that thesis where I know the terrain: e-commerce marketing ↓
Weekly checks, monthly reviews, budget shifts and reporting, executed by agents inside fixed guardrails. Trust earned one supervised run at a time.
From crawl to keyword clusters to a rendered report: repeatable pipelines that turn search data into decisions, the same way every time.
Search data, ad data and analytics turn into changes on the site itself: pages rewritten, categories fixed, tests shipped. WordPress, Shopify, Webflow. The OS proposes, you approve, it ships.
SEO, ads, analytics and the site connect in one place, with the KPIs visible automatically. The OS advises or adjusts; the operator approves at the gates. The only system you still work in.
Ad accounts run by the OS on a weekly, monthly and quarterly cadence. No human at the keyboard.
Human approvals per published piece. The operator decides; the OS executes everything in between.
Webshops of my own, built and run. The last one hit €1M in revenue within two years and sold in December 2024.
I’ve done e-commerce marketing from every chair. Six years at an agency, twelve running my own, OnestoMedia. In-house as e-commerce manager at La Souris. Four webshops of my own along the way, the last one Slimmeheater.nl: co-founded with two partners, I ran the marketing, we took it to €1M in revenue within two years and sold it in December 2024. Today my agency runs the marketing for shops from just-launched to Online Plastics Group across nine European markets.
Two years ago I started handing the grind to AI agents. Not everything worked. Early on I let an agent draft ad copy unsupervised and it invented a product claim. That lesson became the foundation: guardrails first, autonomy second, earned per task.
Those systems grew into one operating system: it reviews ad accounts, renders SEO reports, ships fixes to live sites and runs an entire travel platform. It’s the only place I work from now. I think every office job is heading the same way. The expert stays, the grind moves into the OS, and the job becomes operating it.
That’s what the AI OS Kit for E-commerce is: the skeleton I run myself, plus the thinking to make it yours. I build it in public: the screens, the numbers, and the parts that broke. Whether you own the shop, run its marketing, or write its product pages.
The AI OS Kit for E-commerce: a working OS from day one, the course to understand it, monthly updates to keep it current. Early access first, founders group second.
Get early access to the AI OS Kit →Want it running without building it yourself? A conversation about what already works, what could run on a cadence, and where you stay the operator.
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